Exhibiting and corporate support: Business of IR 2027

SIR Business of IR is the only conference designed to help interventional radiologists build, grow and lead successful practices. Two dedicated learning tracks:

Track 1: Revenue and Performance Optimization

Optimize your operations. Strengthen financial performance. Build a more efficient, high-performing IR practice.

Track 2: Practice Growth and Innovation

Expand your opportunities. Accelerate innovation. Position your IR practice for long-term success.

This focused 2-day event delivers practical insights from the nation's leading IR business experts.

What is taught

Optimize revenue cycle, coding and billing performance
Navigate reimbursement and payer relationships
Improve operations, staffing and efficiency
Plan for outpatient growth across OBLs, ASCs and hybrid models
Strengthen leadership, compensation and strategic decision-making

What sets this meeting apart

IR-specific focus: content built for interventional radiology business models
Dual track format: Optimizing Revenue and Reimbursement Strategy & Practice Growth and Innovation
Real-time consulting: vendors and experts on site for immediate solutions
Collaborative environment: connect with peers, mentors and leaders facing the same challenges
Keynotes: two high-impact sessions on the future of IR business and reimbursement
Interactive sessions: roundtables, case studies and peer-led discussions

More about the Business of IR 2027 program

2026 attendance

In 2026, the Business of IR attendance surpassed expectations by 52%, with 228 total attendees, compared to the projected 150 attendees.

Exhibiting

Exhibiting at Business of IR in-person event ensures your company's presence at SIR's focused education course geared towards interventional radiologists and business leaders seeking to expand their knowledge in identifying revenue gaps within their practices. Programming pathways are dedicated to healthcare revenue, coding, billing, policy and coverage.

Standard tabletop exhibit: $2,500

(1) six-foot draped/skirted tabletop and wastebasket
(2) chairs
(3) complimentary full-access badges (includes sessions, receptions and breaks)
CAP Partners receive (2) additional complimentary full -access badges
Pre- and post-meeting attendee preview lists (no mailing information)
Prominent placement in high-traffic areas immediately proximate to session rooms
Streamlined process to purchase and manage exhibits and sponsorship opportunities through an easy-access online portal

Exhibitor registration coming soon!

Exhibiting schedule

Tentative

Thursday, Jan. 28, 2027

TBA	Exhibitor set-up

Friday, Jan. 29, 2027

7:15 a.m.	Registration & corporate sponsored breakfast session
8:00 a.m.	Program begins
7:15 a.m.–5:00 p.m.	Exhibiting hours
10:00–10:30 a.m.	Coffee break in exhibit hall
12:15–1:15 p.m.	Lunch
3:30–4:00 p.m.	Coffee break in exhibit hall
5:00 p.m.	Program ends
5:00–6:30 p.m.	Welcome reception and networking

Saturday, Jan. 30, 2027

7:15 a.m.	Corporate-sponsored breakfast session
8:00 a.m.	Program begins
7:15 a.m.–3:30 p.m.	Exhibiting hours
10:00–10:30 a.m.	Coffee break in exhibit hall
12:15–1:15 p.m.	Lunch
4:00–5:00 p.m.	Exhibitor dismantle

Corporate symposia

Deliver your company's message in an exclusive, 45-minute session that is presented seamlessly within the course day. Promotion of your symposium is included in all meeting materials delivered directly to attendees.

The meeting AV setup is included for use in your symposium session. Due to corporate symposia being held in a session room, there is insufficient time for AV changes.

*Tentative*

Available symposia with pricing

Day	Date	Type	Time (Subject to Minor Change)	Cost
Friday	Jan. 29	Breakfast	7:15–8:00 a.m.	$9,500
Friday	Jan. 29	Pre-Lunch	11:30 a.m.–12:15 p.m.	$12,500
Saturday	Jan. 30	Breakfast	7:15–8:00 a.m.	$9,500
Saturday	Jan. 30	Pre-Lunch	11:30 a.m.–12:15 p.m.	$12,500

*pre-lunch symposia taking place immediately before dedicated lunch break

Corporate email blasts to a curated audience

SIR sends an eblast of your content, messaging and design to all Business of IR attendees. Opportunity must be utilized by Feb. 5, 2027. Please inquire if this timing does not suit your strategy.

Targeted SIR Corporate email blast - $750

Contact lmcnicholl@sirweb.org for any questions.

Sponsorship opportunities

Available opportunities

Opportunity	Investment	Sponsor Benefit
Strike up connections networking lounge at Wisteria Lanes	$8,500	Associate your brand with a signature networking experience for emerging IR professionals during the Welcome Reception. Contact klynch@sirweb.org to learn more!
Hotel Keycards	$4,200	Place your brand in attendees' hands throughout their stay. Includes 500 keycards. (no production fees)
Lanyards	$3,500	Feature both the SIR logo and your company logo on lanyards distributed to all attendees at registration. (no production fees)
Keynote speaker sponsor	$4,000	Align with a premier educational moment through pre-event recognition, speaker introduction, on screen logo placement, and a 10-minute presentation before the keynote.
Corporate E-blast to Practicum attendees	$750	Send a targeted message to registered attendees to highlight products, resources, or engagement opportunities. (3 available: 1 per company)
Add a second table	$300/table	Best for exhibitors who need a little more space for your display. Limited availability.
Advertising at coffee break	$2,500 each	Brand high-traffic networking breaks with two 22x28 branded signs, branded napkins (coffee sleeves if provided by sponsor), and recognition in pre-event attendee communications. Available Fri., Jan. 29 or Sat, Jan. 30.
Know-Before-You-Go email banner ad	$2,500	Place your brand in the official pre-event attendee email before participants arrive on site.
Pre-, post-, or evening event promotion	$1,500	Promote your on-site or hotel-based gathering, subject to space availability.
Room drop	$2,500	Deliver branded materials directly to attendee hotel rooms to drive traffic to your exhibit space or awareness of your offsite event. (no hotel fees apply)
Notebooks	$2,000	Provide a practical branded takeaway for Practicum attendees. (No production fees)
Pens	$1,250	Provide a practical branded takeaway for Practicum attendees. (No production fees)

Exhibitor badge registration

How to register

Please begin at the registration page.
Log in with your SIR username and password (first-time registrants will need to create new credentials). Confirm your billing and contact information.
Complimentary exhibitor badges are based on your purchase of a standard exhibit plus whether your company has a corporate membership (CAP Partner) with SIR. Additional exhibitor registrations are priced as posted on the registration information page.
You may select to Register Now (yourself) or Register Someone Else (company personnel)
Proceed to the Registration Summary page and scroll to the bottom.
Click on "Pay Now for this Registrant."
To receive each eligible complimentary badge, a coupon promo code must be entered in the Item Summary section. Please contact Liam McNicholl at lmcnicholl@sirweb.org for this code. Once received, enter the code in the “Add Coupon or Promo Code” field and click “Apply.” This will discount your price to $0. The payment section will not require you to enter payment information.
 Click on "Complete Registration."

Hotel and travel

Emory Conference Center Hotel
1615 Clifton Rd, Atlanta, GA 30329