In-person

Business of IR 2027

Where interventional radiology meets business strategy.

   

Master the business of IR

In today’s rapidly evolving healthcare landscape, success in IR requires more than clinical expertise—it requires strong business strategy. SIR Business of IR is the only conference designed to help interventional radiologists build, grow and lead successful practices.

Whether you’re running an OBL or ASC, leading an academic service line, or making key business decisions for your practice, this focused 2-day event delivers practical insights from the nation’s leading IR business experts.

Across two days and multiple tracks, attendees will explore:

  • Revenue cycle management, coding, and billing optimization
  • Navigating reimbursement policies and payer relationships.
  • Practice growth, staffing, and operational efficiency
  • Outpatient migration strategies for academic and hybrid IRs
  • Leadership, compensation, and value-driven decision-making

As the IR field continues to evolve, driven by policy shifts, outpatient care expansion, and reimbursement reform, this conference offers a deep dive into the business acumen and innovation strategies that are crucial for long-term success in both hospital-based and independent practice settings.

With a dual-track format and parallel consulting experience, this conference offers customized content for every practice type, career stage, and business role — from newly independent IRs to section chiefs shaping the future of hospital-based IR. Attendees will be able to tailor their experience to their specific needs—whether they are looking to innovate their practice model or optimize their financial performance under new reimbursement policies.

Join your peers, mentors, and industry experts in a focused, solutions-driven environment where business fluency becomes clinical empowerment.

Unlike clinically focused national meetings, this conference delivers practical business strategies tailored to both private practice growth and academic IR leadership through peer-led sessions, real-time consulting, and cross-sector collaboration.

What you'll learn

  • Optimize revenue cycle, coding and billing performance
  • Navigate reimbursement and payer relationships
  • Improve operations, staffing and efficiency
  • Plan for outpatient growth across OBLs, ASCs and hybrid models
  • Strengthen leadership, compensation and strategic decision-making

As policy shifts and practice models evolve, success in IR isn’t just about clinical skill, it’s about business acumen. This is your opportunity to gain the tools, strategies and network to lead your practice forward.

Don’t miss this 2-for-1 opportunity! Secure your spot in Atlanta today.

Program chairs
Petruzzi, Nicholas.png
Petruzzi, Nicholas.png
Nicholas J. Petruzzi, MD, FSIR

Atlantic Medical Imaging

Atlantic Medical Imaging

Ammar Sarwar.jpg
Ammar Sarwar.jpg
Ammar Sarwar, MD, FSIR

University of Pittsburgh Medical Center

University of Pittsburgh Medical Center

Schedule-at-a-glance

**All sessions and special events are held at the Emory Conference Center Hotel.

Friday, January 29
7:15 – 8:00 a.m. Breakfast sponsored symposium
8:00 – 8:45 a.m. Keynote session
9:00 – 10:00 a.m. Session 1 Session 1
10:00 – 10:30 a.m. Coffee break in exhibit hall
10:30 – 11:30 a.m. Session 2 Session 2
11:30 – 12:15 p.m. Sponsored corporate session
12:15 – 1:15 p.m. Networking lunch
1:15 – 2:30 p.m. Session 3 Session 3
2:30 – 3:30 p.m. Session 4 Session 4
3:30 – 4:00 p.m. Coffee break in exhibit hall
4:00 – 5:00 p.m. Session 4 Session 4
5:00 – 6:30 p.m. Welcome reception — bowling and pizza
Saturday, January 30
7:15 – 8:00 a.m. Breakfast sponsored symposium
8:00 – 8:45 a.m. Keynote session
9:00 – 10:00 a.m. Session 5 Session 5
10:00 – 10:30 a.m. Coffee break in exhibit hall
10:30 – 11:30 a.m. Session 6 Session 6
11:30 – 12:15 p.m. Sponsored corporate session
12:15 – 1:15 p.m. Networking lunch
1:15 – 2:30 p.m. Session 7 Session 7
2:30 – 3:30 p.m. Session 8 Session 8
3:30 – 3:45 p.m. Coffee break
3:45 – 4:00 p.m. Joint closing panel

Hotel and travel

Emory Conference Center Hotel

1615 Clifton Rd, Atlanta, GA 30329
Room rate: $229 plus taxes (standard room) per night
Deadline to reserve a room: Jan. 7, 2027
Reserve your room. Coming soon.

Check in/Check out

The hotel check-in time is 4 p.m. and check-out time is 12 p.m. The hotel bellman can arrange to check baggage for those arriving early when rooms are unavailable and for guests attending functions on the departure day. 

Hotel cancellation

If you are unable to attend the meeting, please contact the hotel directly to cancel your hotel reservations. Cancellations must be made 72 hours prior to the arrival date to receive a refund. Canceling your sleeping room DOES NOT cancel your meeting registration. And vice versa.

Early Departure fee

If a guest who has requested a room within the Room Block checks out prior to the guest's reserved checkout date, the Hotel will add an early checkout fee to that guest's individual account.

Driving Directions

1615 Clifton Road NE
Atlanta, Georgia 30329
United States
Maps and Driving Directions

Parking

Self-parking: $15 USD per night per vehicle or $4.00 per hour.

Transportation

MARTA serves Emory Conference Center Hotel. From Hartsfield International Airport take MARTA to the Lindbergh Station. From Lindbergh take the #6 bus directly to the hotel. Visit MARTA. Emory Cliff Busses serve the University Monday through Friday from 5:30 AM until 7 PM. This transportation is complimentary.

Estimated taxi fare from Hartsfield International Airport is $41-50 USD (one way).

Registration

SIR members receive a member discount on registration!

Registration

 

Early bird

Jan. 7, 2027

In-person

Standard

After Jan. 8, 2027

In-person

Virtual live option**

Available after Jan. 8

Member*

$950

$1,050

$495

Nonmember

$1,695

$1,895

$995

Resident Member

$495

$550

$295

Exhibitor Member

$950

$1,050

$495

Exhibitor Nonmember

$1,695

$1,895

$995

3-person team member

(at least 1 attendee is an SIR member, no MDs)

$1,590

$1,690

NA

3-person team nonmember

(no SIR members)

$2,590

$2,690

NA

Additional team member

(none MDs; no membership status needed)

$750

$850

NA


*Every SIR member MD registration provides free non-MD registration.
**The virtual live option provides access to one (1) online attendee to watch the live stream and access to the recordings of the meeting for three (3) months post meeting. 

Registration for this in-person meeting includes:

  • All educational activities on Friday, Jan. 29 and Saturday, Jan. 30.
  • Breakfast and lunch on Friday and Saturday
  • All breaks
  • Welcome reception on Friday
  • Access to the Exhibit Hall and consulting activities

FAQs

Why attend?

In a changing environment shaped by reimbursement reform, outpatient expansion and policy shifts, business fluency is essential.

In just two days, you’ll:

  • Maximize revenue and streamline RCM
  • Adapt to evolving payer and policy challenges
  • Scale your practice model—OBL, ASC, hybrid, or hospital-based
  • Build your leadership and negotiation skills
  • Walk away with peer-tested strategies you can apply immediately
Who should attend?
  • Private practice IRs building or scaling OBLs and ASCs
  • Academic leaders driving service line innovation
  • Practice managers and decision makers navigating IR-specific business challenges
What sets this meeting apart?
  • IR-specific focus: content built for interventional radiology business models
  • Dual track format: Optimizing Revenue and Reimbursement Strategy & Practice Growth and Innovation
  • Real-time consulting: vendors and experts on site for immediate solutions
  • Collaborative environment: connect with peers, mentors and leaders facing the same challenges
  • Keynotes: two high-impact sessions on the future of IR business and reimbursement
  • Interactive sessions: roundtables, case studies and peer-led discussions
Make it a team outing!
  • BONUS: get a free practice leader registration with a physician registration
  • Empower future leaders and strengthen partnerships
  • Accelerate strategy by learning together
Cancelation policy

Registration Cancellation

Cancellations received in writing by Jan. 15 will be refunded less a $100 administrative fee. No refunds will be given after Jan. 15. Refunds or credits will not be given for failure to attend, late arrival, unattended events, or early departure.

All refund requests must be submitted in writing to meetings@sirweb.org. Canceling your meeting registration doesn't cancel your room reservation. Please contact the hotel directly to cancel your room.

Housing Cancellation

All reservations must be guaranteed by a credit card. If you cancel within the hotel's cancellation policy or no show, the hotel will either retain the deposit or charge your credit card one night's room and tax.

Checking out of your hotel prior to your scheduled departure date could result in an "Early Departure Fee" equal to one night's room and tax.

Note: Canceling your hotel reservations doesn't cancel your meeting registration. Please contact meetings@sirweb.org to cancel your meeting registration per the policy above.