In-person

Business of IR 2026

Empowering IRs to lead, build and thrive in a changing healthcare landscape.

Jan 30, 2026 - Jan 31, 2026

Emory Conference Center, Atlanta, GA

Practice development Private practice Mid career Advanced career Early career

Members save on most products.

About

In today’s rapidly evolving healthcare environment, interventional radiologists (IR) must do more than master procedures — they must also master the business of their practice. SIR Business of IR is the only conference designed to equip IRs with the knowledge, tools, and strategies to lead in private and academic practice settings.

Whether you are a private practice owner optimizing your Office-Based Lab (OBL) or Ambulatory Surgery Center (ASC), an academic leader driving service line innovation, or a business decision maker wanting to concentrate on IR-specific insights, this 2-day event brings together the nation's foremost IR business minds to deliver practical insights and peer-tested strategies.

Across two days and multiple tracks, attendees will explore:

Revenue cycle management, coding, and billing optimization
Navigating reimbursement policies and payer relationships.
Practice growth, staffing, and operational efficiency
Outpatient migration strategies for academic and hybrid IRs
Leadership, compensation, and value-driven decision-making

As the IR field continues to evolve, driven by policy shifts, outpatient care expansion, and reimbursement reform, this conference offers a deep dive into the business acumen and innovation strategies that are crucial for long-term success in both hospital-based and independent practice settings.

With a dual-track format and parallel consulting experience, this conference offers customized content for every practice type, career stage, and business role — from newly independent IRs to section chiefs shaping the future of hospital-based IR. Attendees will be able to tailor their experience to their specific needs—whether they are looking to innovate their practice model or optimize their financial performance under new reimbursement policies.

Join your peers, mentors, and industry experts in a focused, solutions-driven environment where business fluency becomes clinical empowerment.

Unlike clinically focused national meetings, this conference delivers practical business strategies tailored to both private practice growth and academic IR leadership through peer-led sessions, real-time consulting, and cross-sector collaboration.

View schedule

Keynote speaker

Ezequiel “Zeke” Silva III, MD, FSIR

Ezequiel “Zeke” Silva III, MD, FSIR is a graduate of the University of Texas at Austin. He completed his medical education and residency at Baylor College of Medicine before pursuing a fellowship in vascular and interventional radiology at Massachusetts General Hospital.

Dr. Silva has an impressive track record of leadership and contributions in the field of interventional radiology. He previously served as the chairman of economics for the Society of Interventional Radiology and as the editor of the Interventional Radiology Coding Guide. Additionally, he was a board member of the Radiology Coding Certification Board for five years and also held the position of Past President of the Texas Radiological Society.

Read full bio

Why attend?

Interventional radiologists today need more than clinical expertise — they need business fluency. The Business of IR brings together the nation’s top IR business minds to deliver practical strategies you can use immediately, no matter what your practice model. This meeting is designed to help you navigate change with confidence and strengthen your practice for the future.

In just two days, you’ll:

Unlock strategies to maximize revenue and streamline RCM
Learn how to navigate payers and policy shifts
Gain tools to scale your practice model—OBL, ASC, hybrid, or hospital-based
Build your leadership and negotiation skills
Walk away with peer-tested solutions ready to apply on Monday morning

Who should attend?

Private practice IRs building or scaling OBLs and ASCs
Academic leaders driving service line innovation
Practice managers and decision makers navigating IR-specific business challenges

What makes this meeting different than others in the industry?

IR-specific focus: content built for interventional radiology business models
Dual track format: Optimizing Revenue and Reimbursement Strategy & Practice Growth and Innovation
Real-time consulting: vendors and experts on site for immediate solutions
Collaborative environment: connect with peers, mentors and leaders facing the same challenges
Keynotes: two high-impact sessions on the future of IR business and reimbursement
Interactive sessions: roundtables, case studies and peer-led discussions

Make it a team outing!

BONUS: get a free practice leader registration with a physician registration
Empower future leaders and strengthen partnerships
Accelerate strategy by learning together

As policy shifts and practice models evolve, success in IR isn’t just about clinical skill, it’s about business acumen. This is your opportunity to gain the tools, strategies and network to lead your practice forward.

Don’t miss this 2-for-1 opportunity! Secure your spot in Atlanta today.

Meeting chair

C. Matthew Hawkins, MD, MBA, FSIR

Director of pediatric interventional radiology

Emory School of Medicine

Schedule-at-a-glance

Friday, January 30

*Please note that this is a preliminary agenda subject to change.

Time	Track 1: Optimizing the IR Revenue Cycle	Track 2: Practice Growth and Innovation	Consulting Strategy Sessions
7:15 – 8 a.m.	Registration & Breakfast in Exhibit Hall
8:00 – 8:45 a.m.	Keynote session
9:00 – 10:00 a.m.	Session 1	Session 1	1:1 Sessions
10:00 – 10:30 a.m.	Coffee Break in Exhibit Hall		Walk-in Strategy Bar
10:30 – 11:30 a.m.	Session 2	Session 2	1:1 Sessions
11:30 a.m. – 12:15 p.m.	Sponsored corporate session
12:15 – 1:15 p.m.	Networking lunch
1:15 – 2:30 p.m.	Session 3	Session 3	1:1 Sessions
2:30 – 3:30 p.m.	Session 4	Session 4	1:1 Sessions
3:30 – 4:00 p.m.	Coffee Break in Exhibit Hall		Walk-in Strategy Bar
4:00 – 5:00 p.m.	Session 4	Session 4	1:1 Sessions
5:00 – 6:30 p.m.	Welcome reception and networking with bowling and pizza

Saturday, January 31

*Please note that this is a preliminary agenda subject to change.

Time	Track 1: Optimizing the IR Revenue Cycle	Track 2: Practice Growth and Innovation	Consulting Strategy Sessions
7:15 – 8:00 a.m.	Corporate-sponsored breakfast session
8:00 – 8:45 a.m.	Keynote session
9:00 – 10:00 a.m.	Session 5	Session 5	1:1 Sessions
10:00 – 10:30 a.m.	Coffee Break in Exhibit Hall		Walk-in Strategy Bar
10:30 – 11:30 a.m.	Session 6	Session 6	1:1 Sessions
11:30 – 12:15 p.m.	Sponsored corporate session
12:15 – 1:15 p.m.	Networking lunch
1:15 – 2:00 p.m.	Session 7	Session 7	1:1 Sessions
2:00 – 3:00 p.m.	Session 8	Session 8
3:15 – 4:00 p.m.	Joint Closing Panel: The Future of Independent IR
4:00 p.m.	Closing remarks

Track program

Track 1: Optimizing Revenue and Reimbursement Strategy

Master the fundamentals of healthcare reimbursement, coding and billing to strengthen your practice's financial foundation. Physicians and healthcare business leaders often face challenges due to limited training in revenue cycle management. This course offers hands-on learning to bridge these knowledge gaps and provides essential tools for effective financial literacy.

What can you expect?

Improve revenue outcomes: learn actionable skills to identify and recover missed revenue.
Engage in informed conversations: gain confidence in discussing revenue needs with administrators.
Build systems for accurate payment: put effective structures in place to ensure you’re paid for the work you do.

Whether you’re working in academic practice, a private practice, or a hybrid setting, this course provides adaptable strategies that apply to any practice model.

Track 2: Practice Growth and Innovation

The outpatient shift in Medicare payment policy has reached a pivotal moment, with CMS’s 2026 proposal signaling accelerated momentum toward site neutrality, expanded ASC coverage, and practice expense recalibrations favoring office-based care. These changes present both a challenge and a strategic opportunity for Interventional Radiologists to redefine their role in care delivery, especially as hospitals and private practices prepare to embrace outpatient expansion.

In response, the Business of IR track has been developed to equip IR professionals with the business acumen, strategic frameworks, and leadership tools necessary to thrive in the evolving healthcare landscape. This education offering goes beyond clinical excellence—focusing on practice model innovation, outpatient migration strategies, and operational readiness. As hospitals explore ASC integration and IRs venture into independent contracting or private OBL startups, this track ensures attendees gain the financial, regulatory, and strategic competencies needed to shape their own futures.

What to Expect from this Track?

Understand how current CMS payment reforms, including site neutrality and ASC-CPL expansion, impact IR practice models, reimbursement, and outpatient opportunities.
Analyze real-world case studies that demonstrate successful outpatient transitions, both in private and hospital-based IR settings.
Apply actionable strategies for developing business plans, engaging hospital executives, and preparing IR practices for financial and operational sustainability in ASC/OBL environments.

IRs are well-positioned to deliver high-value care in OBL settings, where patient satisfaction is high due to minimally invasive procedures and faster recovery times. This track will help participants align clinical excellence with sound business practices to enhance operational success and patient outcomes.

Join colleagues and industry leaders in this high-impact, strategy-focused track and walk away with actionable insights to drive your practice forward.

Hotel and travel

Emory Conference Center Hotel
1615 Clifton Rd, Atlanta, GA 30329

Room rate: $229 plus taxes (standard room) per night

Reservation deadline: Jan. 8, 2026

Reserve your room here

Your stay includes:

Complimentary Wi-Fi throughout
Fitness Center
Trails for hiking, biking, and jogging
Business Center
Shuttle service within a mile of the hotel
Self-parking (Overnight/Hourly rates apply)

Hotel cancellation

If you are unable to attend the meeting, please contact the hotel directly to cancel your hotel reservations. Cancellations must be made 72 hours by 5 p.m. ET prior to the arrival date to receive a refund. 

Canceling your sleeping room DOES NOT cancel your meeting registration. And vice versa.

Early departure fee

Guests who check out before their scheduled departure date will incur an early checkout fee equivalent to one night’s room rate.

SIR members receive a member discount on registration!

Visit to renew your membership account, or
Review SIR's membership categories and join online.

Registration rates

	Early bird through Jan. 8, 2026	Advanced: Jan. 9-31, 2026
Member*	$895	$995
Nonmember	$1,595	$1,795
Resident Member	$495	$550
Exhibitor Member	$895	$995
Exhibitor Nonmember	$1,595	$1,795

*Every SIR member MD registration provides a free non-MD registration.

Registration for this in-person meeting includes:

All educational activities on Friday, Jan. 30 and Saturday, Jan. 31.
Breakfast and lunch on Friday and Saturday
All breaks
Welcome reception on Friday
Access to the Exhibit Hall and consulting activities

Cancellation Policy

Registration Cancellation

Cancellations received in writing by Jan. 15 will be refunded less a $100 administrative fee. No refunds will be given after Jan. 15. Refunds or credits will not be given for failure to attend, late arrival, unattended events, or early departure.

All refund requests must be submitted in writing to meetings@sirweb.org. Canceling your meeting registration doesn't cancel your room reservation. Please contact the hotel directly to cancel your room.

Housing Cancellation

All reservations must be guaranteed by a credit card. If you cancel within the hotel's cancellation policy or no show, the hotel will either retain the deposit or charge your credit card one night's room and tax.

Checking out of your hotel prior to your scheduled departure date could result in an "Early Departure Fee" equal to one night's room and tax.

Note: Canceling your hotel reservations doesn't cancel your meeting registration. Please contact meetings@sirweb.org to cancel your meeting registration per the policy above.

How do I register for the meeting?

To register, you must have an SIR account. Visit My Account to manage your SIR account.

For registration information and rates, see the registration tab on this page.

When will registration open for SIR Business of IR 2026?

Registration is open. Please see the registration information at the top of this page. Make sure to log in for member rates.
If you have any questions, please reach out to meetings@sirweb.org.

What is included in attendees' registration?

Registration for this in-person meeting includes all educational activities on Friday, Jan. 30 and Saturday, Jan. 31; 2026; breakfast and lunch on Friday, and Saturday; all breaks; and welcome reception on Friday; access to the Exhibit Hall, lounges, and all consulting activities.

Is there a discount if as an MD one of my non-MD colleagues wants to join me?

If you are a full SIR member, your registration includes a free non-MD registration. Please reference your registration confirmation email or contact meetings@sirweb.org for more information.

Is there a discount for whole teams?

Yes, please contact us at meetings@sirweb.org for more information.

Are residents in training able to attend? Is there a discount available?

Yes, residents in training are welcome to attend the meeting. The early bird rate is $495 for SIR members.

Can I transfer/cancel my registration?

Cancellation Policy

Registration: Cancellations received in writing by Jan. 15 will be refunded less a $100 administrative fee. No refunds will be given after Jan. 15. Refunds or credits will not be given for failure to attend, late arrival, unattended events or early departure. All refund requests must be submitted in writing to meetings@sirweb.org.

Canceling your meeting registration doesn't cancel your room reservation. Please contact the hotel directly to cancel your room.
Hotel: Canceling either your hotel or registration doesn't automatically cancel the other one. All reservations must be guaranteed by a credit card. If you cancel within the hotel's cancellation policy or no show, the hotel will either retain the deposit or charge your credit card one night's room and tax.

In addition, checking out of your hotel prior to your scheduled departure date could result in an Early Departure Fee of $50. Please contact meetings@sirweb.org to cancel your meeting registration per the policy above.

Support

Registration and attendee questions

Email meetings@sirweb.org

SIR membership questions

Email member services

Exhibitors and corporate participation questions

Email Kelly Lynch at klynch@sirweb.org

SIR Meeting Code of Conduct

Review SIR's official guidelines and requirements for behavior at an SIR meeting. All meeting participants must observe all standards at all times. Violations of this code are taken seriously and may result in action including, but not limited to, the ability to participate in any of SIR's live meetings.