OBL Marketing is a specialized digital marketing partner dedicated exclusively to interventional radiology, vascular, and office-based lab (OBL) practices. Our mission is simple: help physicians grow sustainable, procedure-focused patient volume while strengthening their online reputation and visibility.
We understand the unique challenges IR and OBL providers face, including low public awareness of minimally invasive procedures, competitive referral environments, and the need for compliant patient education. Our team builds customized marketing strategies designed to connect practices directly with the right patients at the right time.
Services include conversion-focused website design and development, search engine optimization (SEO), paid digital advertising, social media strategy, reputation management, and ongoing analytics and reporting. We also create educational content that simplifies complex procedures such as UFE, PAE, and GAE, helping practices position themselves as trusted clinical resources in their communities.
OBL Marketing works as an extension of your team. We start with a comprehensive analysis of your current presence, identify growth opportunities, and implement a data-driven strategy focused on measurable results such as increased visibility, qualified inquiries, and scheduled procedures. Transparent communication and clear performance reporting ensure physicians understand exactly how marketing efforts translate into practice growth.
From new OBL launches to established multi-location groups, OBL Marketing supports providers nationwide with a single-source, healthcare-specific marketing solution built to drive long-term success.
Connor McPherson
No Endorsement Disclaimer
The Society of Interventional Radiology (SIR) does not endorse the vendors, services, or products listed in the vendor directory, and IR practices are not obligated to use them. SIR also does not review or ensure the accuracy or completeness of vendor prices, claims, policies, or vendor responses. SIR strongly suggests that all individuals and organizations perform their due diligence—including technical and financial reviews—before making any vendor decisions. Vendors may not explicitly state or imply otherwise through any means of communication.
This framework balances transparency, reliability, and accountability, ensuring that listed companies genuinely benefit healthcare providers while protecting the integrity of the Society of Interventional Radiology (SIR). A structured vetting process ensures that companies listed uphold ethical standards and provide reliable services.