Exhibiting and corporate support
Business of IR 2026
The Business of IR is designed for IR practice leaders and administrators (both clinical and professional). This event will improve learners' financial literacy, management, and drive practice revenue growth. Participants will master the fundamentals of healthcare reimbursement, coding and billing to strengthen their practice's financial foundation.
SIR Business of IR is the only conference designed to equip IRs with the knowledge, tools, and strategies to lead in private and academic practice settings. Learning objectives include:
Revenue cycle management, coding, and billing optimization
Navigating reimbursement policies and payer relationships
Practice growth, staffing, and operational efficiency
Outpatient migration strategies for academic and hybrid IRs
Leadership, compensation, and value-driven decision-making
Exhibiting
Exhibiting at Business of IR in-person event ensures your company's presence at SIR's focused education course geared towards interventional radiologists and business leaders seeking to expand their knowledge in identifying revenue gaps within their practices. Programming pathways are dedicated to healthcare revenue, coding, billing, policy and coverage.
Standard tabletop exhibit: $2,000
(1) six-foot draped/skirted tabletop and wastebasket
(2) chairs
(3) complimentary full-access badges (includes sessions, receptions and breaks)
CAP Partners receive (2) additional complimentary full -access badges
Pre- and post-meeting attendee preview lists (no mailing information)
Prominent placement in high-traffic areas immediately proximate to general session room
Streamlined process to purchase and manage exhibits and sponsorship opportunities through an easy-access online portal
Exhibiting schedule
*Tentative*
Thursday, January 29, 2026
7:00-8:00 p.m. | Exhibitor set-up |
Friday, January 30, 2026
7:00 a.m. | Registration & breakfast in exhibit hall |
8:00 a.m. | Program begins |
7:15 a.m.–5:00 p.m. | Exhibiting hours |
10:00–10:30 a.m. | Coffee break in exhibit hall |
12:15–1:15 p.m. | Lunch |
3:30–4:00 p.m. | Coffee break in exhibit hall |
5:00 p.m. | Program ends |
5:00–6:30 p.m. | Welcome reception and networking |
Saturday, January 31, 2026
7:00 a.m. | Corporate-sponsored breakfast session |
8:00 a.m. | Program begins |
7:15 a.m.–3:30 p.m. | Exhibiting hours |
10:00–10:30 a.m. | Coffee break in exhibit hall |
12:15–1:15 p.m. | Lunch |
3:00–5:00 p.m. | Exhibitor dismantle |
Corporate symposia
Deliver your company's message in an exclusive, 45-minute session that is presented seamlessly within the course day.
Promotion of your symposium is included in all meeting materials delivered directly to attendees.
Corporate symposia are held in the meeting's general session room and do not require the sponsor to make audiovisual arrangements. Meal service is provided by SIR for breakfast sessions.
The A/V setup is included for use in your symposium session (upgrades may be arranged with the hotel A/V service provider). Presentations should be brought to the AV technician at least one hour in advance for uploading and to address any questions.
For any additional AV upgrades, please complete the AV exhibitor services form.
Available symposia with pricing
Day | Date | Type | Time | Cost |
|---|---|---|---|---|
Friday | January 30 | Pre-Lunch | 11:30 a.m.–12:15 p.m. | $12,500 |
Saturday | January 31 | Breakfast | 7:15–8:00 a.m. | $10,000 |
Saturday | January 31 | Pre-Lunch | 11:45 a.m.–12:30 p.m. | $12,500 |
Corporate email blasts to a curated audience
SIR sends an eblast of your content, messaging, and design, to all Business of IR attendees. Opportunity must be utilized by January 31, 2026 – please inquire if this timing does not suit your strategy.
Targeted SIR Corporate email blast - $750
Please see the specs and process for submitting corporate eblasts here:
Sponsorship opportunities
Ensure a prominent presence for your company and messaging. Sponsorships available to non-exhibitors with additional $500 fee.
Advertising At Coffee Breaks – $2,500
(includes 22”x28” signage during coffee break, branded napkins and coffee sleeves (if provided by sponsor)Attendee Mailing List (Exclusive to exhibitors) – $350
Banner Ad on Know-Before-You-Go Email – $2,500
Consulting Room (Comes with 2 additional badges) – $5,000
Corporate Eblast (Sent to Business of IR Attendees) – $750
Keynote Sponsor (2 available) – $5,500
Hotel Keycards – $4,500
Lanyards – $5,000
Notebooks – $3,500
Pens – $2,000
Strategy Bar (Exclusive to exhibitors) – $1,000
Welcome Reception Sponsor – $7,500
(includes two 22”x28” signs during reception, branded cocktail napkins (if provided by sponsor) and a signature drink)
Exhibitor badge registration
How to register
Please begin at the registration page.
Log in with your SIR username and password (first-time registrants will need to create new credentials). Confirm your billing and contact information.
Complimentary exhibitor badges are based on your purchase of a standard exhibit plus whether your company has a corporate membership (CAP Partner) with SIR. Additional exhibitor registrations are priced as posted on the registration information page.
You may select to Register Now (yourself) or Register Someone Else (company personnel)
Proceed to the Registration Summary page and scroll to the bottom.
Click on "Pay Now for this Registrant."
To receive each eligible complimentary badge, a coupon promo code must be entered in the Item Summary section. Please contact Liam McNicholl at lmcnicholl@sirweb.org for this code. Once received, enter the code in the “Add Coupon or Promo Code” field and click “Apply.” This will discount your price to $0. The payment section will not require you to enter payment information.
Click on "Complete Registration."
Hotel and travel
Emory Conference Center Hotel
1615 Clifton Rd, Atlanta, GA 30329
AV/Electrical services
AV/Electrical order instructions coming soon!